Private beta version · Last updated August 3, 2026
The short of it: Local Letter writes the newsletter, you read it, and you decide whether it goes out. You are the publisher. Your list is your responsibility. Nothing sends without you.
Local Letter is a software tool that drafts and sends a weekly local newsletter for real estate agents and lenders. It is operated by Thomas Gwinn in Indiana. In this document “we” and “us” mean Local Letter, and “you” means the person using it.
Using Local Letter means you accept these terms.
Local Letter drafts a newsletter about your market using artificial intelligence and public information, shows it to you, and sends it to your contacts once you approve it. It can also publish each issue to a blog page for you and keep your contact list in step with your CRM.
You are the publisher and the sender. Local Letter is the tool you publish with. Every issue is put in front of you before it goes anywhere, and approving one means you are adopting it as your own message to your own people.
Local Letter is currently a private beta. Accounts are created by invitation, and there is no charge during the beta. The product will change while you are using it, sometimes noticeably. We may end the beta or change how it works, and we will give you fair notice before doing anything that would cost you work you have already done.
You need to be at least 18 to use it, and appropriately licensed if you are marketing real estate services.
Sign-in happens through a link sent to your email address, so your email account is the key to your Local Letter account. Keep it secure. Anything done through your account is treated as done by you. Tell us quickly if you think someone else has access.
By uploading, importing, or syncing contacts, you confirm that every person on that list gave you permission to email them, or is a client or personal contact who would expect to hear from you. The app asks you to confirm this once before your first send, and that confirmation is part of this agreement.
You may not use Local Letter to send to:
Every issue carries an unsubscribe link. Unsubscribes are honored immediately and automatically, and you must not add someone back after they have opted out.
Following the law that applies to your sending is your responsibility. That includes CAN-SPAM, your state's email and consumer protection laws, CASL if you email anyone in Canada, fair housing and real estate advertising rules, and whatever your brokerage and MLS require of you.
Newsletter content is generated by artificial intelligence from live sources. It can be wrong, out of date, or incomplete.
We give you every issue to read and edit before it sends, and nothing sends without your approval. Checking what goes out under your name is your job. We do not warrant that generated content is accurate, complete, or suitable for any particular purpose, and an issue you approved and sent is your communication.
Your newsletter must comply with fair housing law. Our writing is instructed to describe places with facts and never to characterize who a neighborhood is “for”, and you must not edit content in a way that does.
You own your brand, your logo, your photos, your contact list, and the issues you send. We do not claim any of it.
We own the software, the templates, and the designs that make Local Letter work. While your account is open you have a limited right to use it, and nothing beyond that.
You give us permission to store and process your content for one purpose only: running the service for you. Drafting your issues, sending them, publishing your blog, and helping you when you ask.
We do not sell your contact list. We do not email your contacts for our own purposes. We do not use one customer's contacts to market to another. The Privacy Policy has the full picture.
We can pause sending or close an account when we see spam complaints, high bounce rates, signs of a purchased list, or any other breach of these terms. When sending is paused, scheduled issues are held rather than lost.
You can close your account whenever you like by asking us. Closing it deletes your content.
The service is provided as it is. We do not promise it will be available, uninterrupted, or free of errors. It is a beta, and you should plan accordingly.
As far as the law allows, we are not liable for lost profits, lost business, lost data, or any indirect or consequential loss. Where liability cannot be excluded, it is limited to what you have paid us in the twelve months before the claim, which during the beta is nothing.
Some states do not allow certain exclusions. Where that is true, the part that is not allowed simply does not apply to you.
You agree to cover us against claims, damages, fines, and reasonable legal costs arising from your contact list, from emailing someone without permission, from content you approved and sent, or from breaking these terms.
We may update this document. If a change matters, we will email you before it takes effect. Carrying on with Local Letter after that means you accept the new version.
These terms are governed by the law of the State of Indiana, and any dispute belongs in the state or federal courts located in Indiana.
Write to thomas@localetter.com. A real person answers.
This is the version written for the private beta. It will be reviewed and reissued before Local Letter opens to the public, and account holders will be told when that happens.