What you get

Everything a local presence needs. Nothing you have to build.

Every piece below ships with your brand on it and your town in it. Each one comes from the same weekly email you approve once.

No. 1 — The Weekly Letter

An email your sphere actually reads.

We write it each week from what's happening in your town, never recycled national filler. You choose what goes in it: twelve pieces to pick from, and about five fit a given week, so every email reads tight, not stuffed. It's emailed to your contacts on the day you choose.

Choosing what runs in the weekly email
No. 2 — The Feature Story

A story worth the forward.

Every email carries a written story drawn from fourteen subjects you choose: market news, lifestyle, first-time buyers, smart home. Always set in your town, never generic.

The Weekly Read · One of fourteen subjects
Before the Bridge, There Was the Ferry

How New Albany crossed the river for a century — and what it left behind.

Story subjects — pick yours (4/14)
Market NewsMortgage NewsFinanceLifestyleTrending Home UpdatesDesign and DecorHome and GardenFirst-Time BuyersSelling SmartReal Estate InvestingAI and TechnologySmart HomeLocal BusinessGreen and Efficient Living
No. 3 — Your Voice

Sounds like you wrote it.

Eight voice styles; blend up to three. The mix shapes every sentence we write for you, so two agents in the same town read as two different publications.

Your voice — pick up to 3 (3/3)
Warm and neighborlyPolished and professionalPlayful and wittyLuxury and refinedStraight-talkingStorytellerData-savvyUpbeat and energetic
Agent A — Madison

"Hi friend — the lake's warm, the market's warmer, and Saturday looks good for both."

Agent B — Madison

"Quick numbers, no fluff: inventory rose again, and well-priced homes are still gone in three weeks."

Same town, same week. Two different publications.
No. 4 — The Review

You hold the pen.

Nothing sends without your sign-off. Swap a line, redo a piece, rewrite the note in your own words, or skip the week entirely. Designed to take only a few minutes each week.

The weekly review screen with the Approve and Send button
No. 5 — The Blog

A blog that publishes itself.

Every email you send becomes a post on your own blog, automatically. Three posts are already live the day you start, so it never looks empty.

The agent's blog home page, kept fresh by every email
No. 6 — A Page to Share

Every email becomes a web page.

Each week's email gets its own web page, something you can text to a client or post anywhere. It asks readers if they'd like to know what their home is worth, and captures a new lead when they do.

A letter's own web page, with the What's-my-home-worth form
No. 7 — The Leads Inbox

Every hand raised, in one place.

A lead here is a person who filled in a form: their name, and what they asked about. Every one lands in a single inbox, you get an email the moment it happens, and each is added to your CRM on its own.

The leads inbox: people who reached out, with CRM push status
Your look

Same letter, six looks. Pick yours.

The words don't change. The design does. Every one of these is the same email; choose the look that fits your brand, and switch whenever you like.

The same email in the Luxury Minimal design
Luxury Minimal
The same email in the Modern Bold design
Modern Bold
The same email in the Magazine Editorial design
Magazine Editorial
The same email in the Warm Community design
Warm Community
The same email in the Dark Premium design
Dark Premium
The same email in the Dispatch design
Dispatch
Contacts in, leads back out

Keep your contact list current without exports or spreadsheets.

Connect Follow Up Boss, BoldTrail/kvCORE or Lofty. Choose which contacts receive your newsletter using a CRM tag. Local Letter updates that list daily and automatically sends new blog leads back to your CRM.

Your CRM
  • Follow Up Boss
  • kvCORE / BoldTrail
  • Lofty
Contacts in
Filtered by tag · re-synced daily
Leads out
New leads are added automatically.
Your Local Letter
  • The Weekly LetterEmailed to your synced contacts
  • Blog & issue pagesCapture new leads under your brand
  • —Only the people you choose.

    Filter by tag and just those contacts come across, not your whole database.

  • —Then it keeps itself current.

    It re-syncs every day. Add someone in your CRM on Tuesday and they're on that week's email without you touching a thing.

  • —Every lead, pushed back.

    When someone fills in a form on your blog, they land in every CRM you've connected.

  • —Recorded, not hoped.

    The result is written to the lead itself, so you can see it arrived.

Most tools make you upload your contact list once, and it goes stale from there. This keeps itself current. Connect your CRM once. Local Letter keeps your contacts up to date automatically.

Coming soon

On the way, not in the box yet.

Built and being polished with beta members. Nothing joins the product until it's ready.

Coming soon

Social Studio

Turn the same local research into branded social posts and ready-to-use captions. Social Studio is coming soon, and beta members will be the first to try it.

Social card preview, Magazine lookMagazine
Social card preview, Luxury Minimal lookLuxury Minimal
Social card preview, Warm Community lookWarm Community
Social card preview, Dispatch lookDispatch
Social card preview, Dark Premium lookDark Premium
Coming soon

Social Autopilot

Hands-off posting of your Social Studio posts, as an optional add-on.

Coming soon

White-label

The whole product wearing only your brand.

Coming soon

Send from your own domain

Your weekly email, sent from your own address.

One approval a week. All of this, done.

APPLY FOR A BETA SPOT

Private, invite-only beta · Free while we're in beta