From the founder

I'm the customer.

I've been a licensed real estate agent for twelve years. I work in small Indiana towns, where your sphere isn't just a list you build, it's the whole town. Everybody already knows you. The question is whether they think of you when it's time to sell.

What keeps you top of mind there isn't billboards or bus benches. It's showing up every single week with something worth reading. That's also the thing almost nobody sustains. I've watched good agents start a newsletter in January and go quiet by March. I've done it myself.

Before real estate, my trade was marketing. So I know what gets opened and what gets deleted, and I know the difference between something that sounds like a person and something that sounds like a template. The national market report your brokerage sends for you? Very few people forward that. People forward the thing that names their farmers market, their coffee shop, their street.

Local Letter is the tool I wanted for myself: something that writes a genuinely local newsletter in my voice, every week, and only sends it after I've read it. It publishes to my blog without me touching anything, and it keeps my contact list in step with my CRM so I never rebuild it by hand. I built it for my own business first. It's for agents and lenders who work a real community and mean to stay in front of it.

We're now in private beta with a small group of agents and lenders shaping the product week by week. I don't have impressive customer counts to show you yet, and I'm not going to invent them. If you work your community the way I do, apply. I'd love to help you build yours.